Every October, the world observes Breast Cancer Awareness Month, also called PINKTOBER.
And Furchild, which is founded on the commitment to do good for pets, and for our community, is delighted to integrate these values into our day-to-day business activities and initiatives.
So this year, we wanted to support this worthy cause and help all the women in the UAE who have bravely fought breast cancer or are still fighting it.
We collaborated with Al Jalila Foundation in partnership with Brest Friends. These two Dubai-based organisations support breast cancer research, spreading awareness, and providing financial assistance to women undergoing treatment.
Al Jalila Foundation is a global healthcare philanthropic organisation dedicated to transforming lives.
It was founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai in April 2013, to position Dubai and the UAE at the forefront of medical innovation.
Al Jalila Foundation supports medical treatment for individuals unable to afford quality healthcare, provides scholarships to nurture a home-grown generation of medical professionals, and supports ground-breaking research that addresses health challenges prevalent in the region: cancer, cardiovascular diseases, diabetes, obesity and mental health.
It’s named after Her Highness Sheikha Al Jalila Bint Mohammed Bin Rashid Al Maktoum, the daughter of His Highness Sheikh Mohammed Bin Rashid Al Maktoum.
Al Jalila Foundation is also one of 33 member organisations under the Mohammed Bin Rashid Al Maktoum Global Initiatives which embodies the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum to improve the Arab world through humanitarian, developmental and community work.
The mission of Brest Friends is to save lives by increasing education, research and awareness, offering emotional and financial support to women with breast cancer.
They rely on donations, sponsors, and fund-raising activities to raise money and support breast cancer treatment and advanced research in the United Arab Emirates.
100% of funds collected by this organisation go toward breast cancer treatment and research in the UAE.
That means we’ve all known women who have fought breast cancer or currently fighting it. But we should also know that breast cancer has one of the highest survival rates if detected early.
And being aware of your body can help manage the risk of breast cancer.
To learn more about the importance of self-breast checks and how to do a self-examination, scroll down through our Pink Himalayan Chews page and check the ‘More Info’ section for medical advice from an obstetric and gynaecology specialist.
Throughout the month of October, Furchild has committed to daily communications about raising awareness about breast cancer, and the importance of self-examinations and early detection.
Furthermore, on every purchase of our special limited-edition Pink Himalayan Chews, proceeds of AED 15 will go towards supporting vital cancer research and awareness.
And if you would want to make an even bigger impact, you can add The Pink Ribbon to your order. 100% of the ribbon's proceeds from the pin’s sale will go towards this worthy cause.
A step further, Al Jalila Foundation also commits with a 100% promise that every AED 1 raised is invested in breast cancer treatment and research.
Newly introduced just for the month of Pinktober, our limited-edition strawberry-infused Pink Himalayan Chews, you’re not just choosing your dog’s favourite treat - you’re actively contributing to the fight against breast cancer.
An international symbol of breast cancer awareness. Wear our Pink Ribbon with pride and express your support for women bravely fighting breast cancer.
With 2 weeks left in this PINKtober 2023, we encourage you all to join us and promote this worthy cause.
Use the Pink Himalayan Chews. The Pink Ribbons. Dress your furchildren in pink. Or even get them pink costumes.
And spread the word by sharing your pets’ pictures proudly in pink!
We’re so delighted to have many pet parents from our Instagram and Facebook community, along with their furchildren, join us and support us in spreading breast cancer awareness.
To add more to this support, we were happy to see pet-oriented business, Pet With It, also join us in this campaign to help us promote this good cause.
And like always, our boss dog, Maximus, and our Princess Leia are on the forefront, proudly dressed in pink, and promoting PINKtober2023.
With that said, we look forward to you joining us soon and supporting us in making a meaningful impact.
FURCHILD is the first raw pet food company of its kind in the Middle East.
Discover the transformative power of our fresh, healthy, balanced meals, raw bones, all-natural chews, and premium handcrafted freeze-dried treats. Our Meals for Dogs and Meals for Cats are formulated by the world's leading pet food experts, approved by veterinarians, and are made of the highest quality ingredients.