What are you Feeding your Best Friend? A look into Raw, Organic Pet Food
In much the same way that producers of food for human consumption are in the business of making vast profits, so too are pet food producers. It is bad enough working out what we should be putting into our own mouths sometimes. Every day we are bombarded with conflicting reports from scientists and nutritionists, extolling or condemning particular dietary habits. Who can we trust for accurate, informed and impartial advice? Often, it’s all too much and we end up just doing what we have always done.
What, though, of our so-called best friends? The animals we provide sanctuary to – our pets. Have you stopped to consider just what it is you are serving up in their bowls every day? Most owners tend to find a brand their pets devour with gusto and stick with it. After all, they cannot communicate with us via normal methods, so if they eat it all up, it is best to not complicate matters by changing their diets, right?
I carried out a quick survey in a Dubai supermarket, in which I asked people in the pet food section whether they paid any attention to the ingredients contained within those cheerful bags and boxes of dried and processed...
Yes, your Doggie needs to go Raw too
Did you imagine organic meal plans are only for 'people'? Not really! The owners of the UAE's first raw pet food company talk about how the diet is doing wonders for pets across the country. For many pet parents in the UAE, the list of ailments that their beloved 'fur babies' suffer from seem only to compete with the number of trips they make to the vet every month. From skin irritations and hair loss to poor digestion, lack of appetite and lethargy, many will attest to how happy their dogs and cats are - "except" for the issue of their health.
For Dubai-based expats Robert Kelly and Katherine Cebrowski, this was their story too. The couple were thrilled to adopt their first English bulldog, Maximus, a few years ago, but soon found themselves spending 'mad money' on vet exams, antibiotics and commercial dog foods - all in desperate bids to find out why their pooch was constantly ill. As big believers in fitness themselves - Robert is former COO of Kcal, while Katherine used to be a yoga teacher - they were just as keen to ensure that their dog enjoy the best health too.
After much trial and error, the duo narrowed it down to one thing: poor nutrition. "Max was eating what was perceived to be the best pet food in the market at the time: a mix of...
Does your Pet Eat Healthy?
With made-to-order meal plans and organic, chemical-free biscuits, jerkies and chews - even custom-made birthday cakes - dogs and cats in the UAE can now enjoy invigorating diets.
Dubai: When Maximus was adopted by Canadian expat Katherine Cebrowski in 2013, it was a happy homecoming. But not long after, the English bulldog became lethargic and sick, his fur started falling out and his weight shot up. Trips to the vet cost money as they covered check-ups, skin treatments, eye drops, antibiotics and commercial foods. But nothing seemed to provide relief.
In 2015, another English Bulldog Simon, whom Cebrowski brought home, showed signs of poor nutrition. “His fur was dull, coarse, wiry and falling out. He was overweight, his breath was smelly, he had frequent gas and a build-up of tartar and plaque along his gums.”
Concern for Maximus’ well-being motivated his owners to research into the possible reasons behind his health problems. Cebrowski realised his diet was to blame and transitioned him to fresh, raw ingredients, following which his health dramatically improved.
Encouraged by a similar experience with Simon, Cebrowski and her South African partner Robert Kelly reached out to international pet nutritionists and learnt all they needed to know about raw meals. Keen to share the benefits with other pet lovers...
Money & Me: 'My most Cherished Purchase was my Dogs' Adoption Fee'
Robert Kelly is the founder and chief executive of Furchild, the UAE’s first fresh and organic pet food company, which he set up with his wife in November last year. Based in Al Quoz, Dubai, the company distributes to pet owners across the UAE with plans to expand into the GCC. South African Mr Kelly, previously held the role of chief operating officer at Kcal, after first moving to Dubai in 2008. The 34-year-old’s early career in Cape Town was in property development.
How did your upbringing shape your attitude towards money?
I’m the youngest of three boys by about eight years and fortunately we never had to go without as a family but at the same time we had to work for what we wanted. Having older brothers and a father that was quite business savvy – he spearheaded the Johnson & Johnson operation in South Africa for 35 years - set the bar very high. We were very competitive as a family, so a winning culture was nurtured in us from an early age. From that I had an inner belief in myself that I would be successful in business because I am so competitive. I did well in sports and given the boarding school we went to, academics was a very important part of it all too. Business for me is the ultimate competition and money is simply a by product of that success...
Healthy Pet Food Delivery Service Furchild comes to the UAE
Do you often find yourself worried about the food you give to your pet? That perhaps it's too heavy in carbs and not filled with enough protein?
Newly launched Furchild is looking to change that. It is the first and only 100 per cent raw and organic pet food company in the Middle East, and will deliver right to your door.
The company was started by two expat pet lovers, who wanted to change the diet their dog was on after seeing him struggle with numerous health issues. Turning to a raw, natural diet seemed to cure many of his ailments.
Furchild's healthy raw diet options for pets provide essential nutrients as well as other benefits, including weight loss, increased energy and cleaner teeth.
The company use halal meats imported from Australia, Germany, South Africa, France, Oman and America to create biologically appropriate and non-chemically-adjusted food.
An introductory offer is available for a limited time: Dh99 for two weeks' worth of meals.
For orders, contact 04 339 0100 or visit www.furchildpets.com
Pet Food Service Delivers Half a Million Organic Meals
Dubai: A Dubai pet nutritional service that delivers fresh foods to pets claims it has sold over half a million meals in just 18 months.
Katherine Cebrowski, co-founder of Furchild, said the 500,000 pet meals were delivered to homes across the UAE, although the large majority of her furry customers were based in Dubai.
She said, “The most popular food products we sold were our special menu Meals for...
Spoiled fur choice: meet the UAE's most pampered pets
From cameos in Bollywood movies to flying in a private jet – it’s all in a day’s work for these well-kept pooches. As for food, the dogs also eat like royalty, naturally, chomping their way through human-grade raw and organic pet meals from UAE gourmet pet food company, Furchild. The doggy catering business is owned by Canadian Katherine Cebrowski, 35, who was inspired to set up the company by her two eight-year-old English bulldogs, Maximus and Syema.
'A-list celebrities'. Like Luna and co, Maximus and Syema are regular faces on the modelling scene, having also posed in advertising campaigns for Jumeirah, as well as graced the pages of Cosmopolitan Middle East. But you might also recognise Maximus from the big screen.
“Maximus is already an A-list celebrity,” says Cebrowski proudly, referring to herself as a “Bullywood mum”...