What are you Feeding your Best Friend? A look into Raw, Organic Pet Food
In much the same way that producers of food for human consumption are in the business of making vast profits, so too are pet food producers. It is bad enough working out what we should be putting into our own mouths sometimes. Every day we are bombarded with conflicting reports from scientists and nutritionists, extolling or condemning particular dietary habits. Who can we trust for accurate, informed and impartial advice? Often, it’s all too much and we end up just doing what we have always done.
What, though, of our so-called best friends? The animals we provide sanctuary to – our pets. Have you stopped to consider just what it is you are serving up in their bowls every day? Most owners tend to find a brand their pets devour with gusto and stick with it. After all, they cannot communicate with us via normal methods, so if they eat it all up, it is best to not complicate matters by changing their diets, right?
I carried out a quick survey in a Dubai supermarket, in which I asked people in the pet food section whether they paid any attention to the ingredients contained within those cheerful bags and boxes of dried and processed...
Yes, your Doggie needs to go Raw too
Did you imagine organic meal plans are only for 'people'? Not really! The owners of the UAE's first raw pet food company talk about how the diet is doing wonders for pets across the country. For many pet parents in the UAE, the list of ailments that their beloved 'fur babies' suffer from seem only to compete with the number of trips they make to the vet every month. From skin irritations and hair loss to poor digestion, lack of appetite and lethargy, many will attest to how happy their dogs and cats are - "except" for the issue of their health.
For Dubai-based expats Robert Kelly and Katherine Cebrowski, this was their story too. The couple were thrilled to adopt their first English bulldog, Maximus, a few years ago, but soon found themselves spending 'mad money' on vet exams, antibiotics and commercial dog foods - all in desperate bids to find out why their pooch was constantly ill. As big believers in fitness themselves - Robert is former COO of Kcal, while Katherine used to be a yoga teacher - they were just as keen to ensure that their dog enjoy the best health too.
After much trial and error, the duo narrowed it down to one thing: poor nutrition. "Max was eating what was perceived to be the best pet food in the market at the time: a mix of...
Does your Pet Eat Healthy?
With made-to-order meal plans and organic, chemical-free biscuits, jerkies and chews - even custom-made birthday cakes - dogs and cats in the UAE can now enjoy invigorating diets.
Dubai: When Maximus was adopted by Canadian expat Katherine Cebrowski in 2013, it was a happy homecoming. But not long after, the English bulldog became lethargic and sick, his fur started falling out and his weight shot up. Trips to the vet cost money as they covered check-ups, skin treatments, eye drops, antibiotics and commercial foods. But nothing seemed to provide relief.
In 2015, another English Bulldog Simon, whom Cebrowski brought home, showed signs of poor nutrition. “His fur was dull, coarse, wiry and falling out. He was overweight, his breath was smelly, he had frequent gas and a build-up of tartar and plaque along his gums.”
Concern for Maximus’ well-being motivated his owners to research into the possible reasons behind his health problems. Cebrowski realised his diet was to blame and transitioned him to fresh, raw ingredients, following which his health dramatically improved.
Encouraged by a similar experience with Simon, Cebrowski and her South African partner Robert Kelly reached out to international pet nutritionists and learnt all they needed to know about raw meals. Keen to share the benefits with other pet lovers...
4 Must-Know Companies for Pet Owners
Furchild came about after its founders discovered that their bulldog puppy Maximus first showed signs of illness due to poor nutrition. After much research and experimenting with different home-cooked meals, they concluded that a 100% raw menu was the ultimate diet for dogs - and cats - and so they set about making the best quality raw meals for all pets in the UAE.
Your Pet Will Feel Like a Boss Again With This Meal Plan Delivery
Time and time again we hear about new meal plans delivered directly to your door, and now one company is making sure the little animal in your life is well looked after too. Furchild Pets has introduced a program to feed your pooch or kitty back to optimum health, so whether they need a shinier coat, cleaner teeth, more energy, or to lose weight, they're totally covered.
The healthy food plan could even improve the temperament of your furry love. Furchild is the Middle East's first raw and healthy pet food service, importing "non-medicated and ethically sourced halal meats imported from Australia, Germany, South Africa, France, Oman and America."
So, if you find that your vet bills are only increasing while using dry biscuit brands, you might want to make the switch now.
While human diet plans are usually expensive, Furchild's offering is rather reasonable. Their introductory offer is only AED99 for two weeks.
Get it, girl!
Money & Me: 'My most Cherished Purchase was my Dogs' Adoption Fee'
Robert Kelly is the founder and chief executive of Furchild, the UAE’s first fresh and organic pet food company, which he set up with his wife in November last year. Based in Al Quoz, Dubai, the company distributes to pet owners across the UAE with plans to expand into the GCC. South African Mr Kelly, previously held the role of chief operating officer at Kcal, after first moving to Dubai in 2008. The 34-year-old’s early career in Cape Town was in property development.
How did your upbringing shape your attitude towards money?
I’m the youngest of three boys by about eight years and fortunately we never had to go without as a family but at the same time we had to work for what we wanted. Having older brothers and a father that was quite business savvy – he spearheaded the Johnson & Johnson operation in South Africa for 35 years - set the bar very high. We were very competitive as a family, so a winning culture was nurtured in us from an early age. From that I had an inner belief in myself that I would be successful in business because I am so competitive. I did well in sports and given the boarding school we went to, academics was a very important part of it all too. Business for me is the ultimate competition and money is simply a by product of that success...
This is How to Give your Pet the Royal Treatment
Meet the owners of Furchild
Inspired to save their pup Maximus from a future on medication, Rob Kelly and Katherine Cebrowski threw all their time and effort into researching the ins and outs of pet nutrition. Following the launch of their raw meals, we speak with them to find out why pet nutrition is so important.
Why is a pet’s diet so important?
Katherine: It impacts all aspects of their life. To make sure you’re providing the best for your pet, it stems from their health and happiness; and health starts from nutrition. So the whole emphasis of giving them the food they’re supposed to eat that will make their health thrive, and become happier, is really what it comes down to.
What do most mass-produced pet food brands contain and what should a pet’s diet actually consist of?
Rob: The forefront of that is fresh food. These brands are highly processed and contain a lot of carbohydrates and starch, which essentially isn’t what an animal is adapted to eat. More to the point, they need to be eating a fresh food diet that’s species appropriate.
Katherine: A lot of what exists for pets today is by-products of human food, a lot of corn, wheat, soy, low-quality foods. If you look at animals, specifically dogs and cats, we look at their ancestral diet, and that’s what they’re designed to eat from evolution. If you can imagine what these animals ate in the wild, they were thriving off fresh, whole prey animals, fresh...
This Meal Delivery Plan Is Every Pet Owner's Dream in Dubai
People who own pets know how important it is to set up a meal plan for them, especially if you wanna keep your little furry friends healthy and well. But with the hassle of everyday life, sometimes it’s hard to keep up, and you find yourself coming home after a long day to starving little kitties, and trust me, you DO NOT wanna come home to starving cats.
But Furchild Pets has made life so much easier in Dubai and we owe our lives to them! They’ve introduced a healthy food plan, importing “non-medicated and ethically sourced halal meats imported from Australia, Germany, South Africa, France, Oman and America.”
The plan is to feed your furry friends back to optimum health, so whether they need more energy, cleaner teeth, shinier coats or to lose weight, Furchild Pets has got them covered. Not only that but they are offering reasonable prices starting from AED99 only.
Healthy Pet Food Delivery in Dubai
Would you raise your human child on a highly processed, fast food diet? No. So why would you do so for your fur child? Introducing Furchild Pet Nutrition – a healthy pet food delivery service here in Dubai. We love it already!
*before you roll your eyes anyone that doesn’t live in Dubai, thinking this is just another typical Dubai life is so easy & ridiculous fad, yes it is easy, but it’s far from ridiculous and no fad, this is affordable (competitive with pet shop / supermarket prices), and honestly a bit of a no brainer; healthy, nutritious raw pet food for keeping your fur babies healthy, happy and well. So much more than a pampered pets initiative!
For anyone that has been following Shimmering Sands for a while, you will know our Founder has two rescue suluki girls (above, Hi Mocca & Millie) and they are literally her fur babies (children). Therefore we jumped at the opportunity to try this service for the pups. The service was fantastic (from thorough follow ups from the team, to prompt delivery), and the girls...
Healthy Pet Food Delivery Service Furchild comes to the UAE
Do you often find yourself worried about the food you give to your pet? That perhaps it's too heavy in carbs and not filled with enough protein?
Newly launched Furchild is looking to change that. It is the first and only 100 per cent raw and organic pet food company in the Middle East, and will deliver right to your door.
The company was started by two expat pet lovers, who wanted to change the diet their dog was on after seeing him struggle with numerous health issues. Turning to a raw, natural diet seemed to cure many of his ailments.
Furchild's healthy raw diet options for pets provide essential nutrients as well as other benefits, including weight loss, increased energy and cleaner teeth.
The company use halal meats imported from Australia, Germany, South Africa, France, Oman and America to create biologically appropriate and non-chemically-adjusted food.
An introductory offer is available for a limited time: Dh99 for two weeks' worth of meals.
For orders, contact 04 339 0100 or visit www.furchildpets.com
A Company Born Out Of Necessity
Furchild is the talk of the town in UAE's pet community! This newly launched business is the first raw pet food company of it's kind in Dubai and the Middle East Region. Its products and offerings are raising the bar when it comes to pet care. Not only does Furchild provide the highest quality nutrition, they specialize in Monthly Meal Plans for dogs and cats and deliver to your home! It doesn't get any better...
Is Your Pet’s Health At Risk in the Summer?
Is your pet’s health at risk in the summer? It’s not only humans who are affected by the heat. Your pets can feel the summer scorch too, making it even more important to protect their health during the season.
Is your pet receiving adequate nutrition? Are they staying hydrated? The saying that ‘You are what you eat’ is applicable to pets too, and this mantra could keep them in tip-top shape during summer and beyond.
Food for thought, “How did we get to the point where we think that all it takes to feed our dogs and cats is the same scoop of dry pet food every single day?” asks Katherine Cebrowski, co-founder of UAE-based raw pet food company Furchild. “If kidney diseases...
Pet Food Service Delivers Half a Million Organic Meals
Dubai: A Dubai pet nutritional service that delivers fresh foods to pets claims it has sold over half a million meals in just 18 months.
Katherine Cebrowski, co-founder of Furchild, said the 500,000 pet meals were delivered to homes across the UAE, although the large majority of her furry customers were based in Dubai.
She said, “The most popular food products we sold were our special menu Meals for...
Virtuzone Presents Starting Up with Natalie Lindo: Podcast featuring Furchild
Starting Up is your weekly guide to launching a new business in the UAE. Every Saturday we bring you inspirational stories, business news, and expert advice to help you get your idea off the ground.
Hear about the start up of the founders of Furchild. Furchild is the UAE's 1st....
Spoiled fur choice: meet the UAE's most pampered pets
From cameos in Bollywood movies to flying in a private jet – it’s all in a day’s work for these well-kept pooches. As for food, the dogs also eat like royalty, naturally, chomping their way through human-grade raw and organic pet meals from UAE gourmet pet food company, Furchild. The doggy catering business is owned by Canadian Katherine Cebrowski, 35, who was inspired to set up the company by her two eight-year-old English bulldogs, Maximus and Syema.
'A-list celebrities'. Like Luna and co, Maximus and Syema are regular faces on the modelling scene, having also posed in advertising campaigns for Jumeirah, as well as graced the pages of Cosmopolitan Middle East. But you might also recognise Maximus from the big screen.
“Maximus is already an A-list celebrity,” says Cebrowski proudly, referring to herself as a “Bullywood mum”...